720 Sweets & Etc. is a Vancouver-based ice cream shop that prides itself in its creative presentation, and of course, taste. Every cup of ice cream is presented with cubes of dry ice to create the illusion of a ‘smoking’ dessert. 720 has been praised and recommended by many since its inception and it doesn’t seem to be ‘cooling’ down!
I had the remarkable experience of creating 720’s playful visual identity, packaging, and even interior design. I was consulted for material and furniture selection and interior design for the stores. In addition to designing the store, all external marketing collateral seen in print and even Instagram were produced by myself in close collaboration with the owners.