720 Sweets & Etc.
One of my favourite branding projects by far. A previous client of mine had the idea of opening the most unique soft serve ice cream shop in Vancouver, and wanted me to do the branding for 720 Sweets & Etc. 
Starting from an extensive questionnaire, to moodboards and paper sketches, I was able to distill the overall brand essence that the client wanted to convey. I ultimately created a recognizable brand identity that resonated through print, wall murals, and an Instagram account with 10,000+ followers.
Check out the design process below.

The logo was meticulously designed, as well as various brand collateral.