NETGEAR

Designing a Smart Home Experience

Role
UX Designer

Company Website
arlo.com

Working primarily on the Arlo smart home security product line at NETGEAR, my team and I created intricate end-to-end user flows and collaborated closely with developers and stakeholders to align the products with user goals and business requirements.

One of the most critical projects I tackled was the redesign of the Arlo payment flow, where users would select and purchase subscription plans for their Arlo security cameras. By being more transparent with prices and mapping out logical interaction flows, subscriptions rose simply because users could finally find what they needed to buy, and were shown relevant value propositions.

The Arlo mobile app also had many usability issues that plagued the experience, preventing users from doing what they want to do, ultimately not making the best out of a technically-sound product. Primarily using Sketch, Axure, inVision, and Flinto, I delivered products that can be seen on iOS, Android, and Web.

Below are only some of the projects I worked on at NETGEAR.

There were multiple screens in the Arlo app that needed UX and visual design optimization. One of the most critical screens I wanted to address first was the homescreen where 99.9% of all users would land upon opening the app.
An onboarding process for Video Analytics on Arlo. Video Analytics is able to differentiate animals from people, and thus allows users to determine which notifications they receive on their mobile device.