Transforming the Conventional Healthcare Sales Approach
Stryker approached Finger Food in 2017 for a mixed reality solution that leveraged the HoloLens' groundbreaking (at the time) holograms and interaction models. Similar to the MEC AR Tent Finder, Stryker wanted an easier way to show and demonstrate the physical footprint of its products and its value propositions. Instead of shipping thousands of pounds of extremely expensive and delicate equipment across the country, and coordinating physical co-location of sales presentations, users can simply use the Stryker ICU HoloLens Sales Tool.
There are not many people in the world who are medical equipment experts. The challenge for this project is also what gets me excited about the world of design. Learning from subject matter experts and new industries, and being inquisitive allowed us to understand the in's and out's of Stryker's products, and build immersive scenarios that combined UI interactions with 3D objects and environmental responses.
In addition to flows, and writing scripts and scenarios to showcase the various use cases of Stryker's products, we heavily utilized our concept art team to create storyboards to quickly align expectations between our project team the client team.
We then worked with 3D artists to determine the spatial layout and physical proximity of products to tell a spatially-logical narrative. We also decided on an overall minimal aesthetic for the virtual environment that not only resonated with the Stryker brand and stakeholders, but also puts the fully-saturated, hero products in the spotlight.
We successfully designed, developed, and delivered a HoloLens experience that effectively communicated the benefits and use cases of Stryker's healthcare products that ultimately saved them time and hundreds of thousands of dollars, and a logistical nightmares.
Below are some videos captured directly from the HoloLens itself, so please forgive the low-resolution and camera shakiness.
The Stryker ICU HoloLens Sales Tool, to this date in 2023, is still being presented by Unity Technologies, despite being built all the way back in 2017 by Finger Food. It has stood the test of time because it gives people a very tangible example of how real-time 3D and mixed reality, when done correctly, can provide value for its immediate users and impact the bottom line.
Want to chat about this project?