I'm Richel —
Creative Director & Designer who is passionate about crafting meaningful digital products and experiences.
![](https://cdn.myportfolio.com/d3134ca9df4399bb0bdaf53a0c5fad43/85e416c9-a9a8-46da-8549-2d203d5aa820_car_4x3.jpg?h=061fbad2ee44a02f897d01947c41afac)
Formula E + Porsche
Gamifying electric racing and physical play
![](https://cdn.myportfolio.com/d3134ca9df4399bb0bdaf53a0c5fad43/a49fdc8b-6191-459d-a2f4-2a373e46fe97_car_4x3.jpeg?h=aab38c8cacd474d8a7bee22014ad3128)
Mountain Equipment Company
Utilizing AR to sell physical products digitally
![](https://cdn.myportfolio.com/d3134ca9df4399bb0bdaf53a0c5fad43/9f981830-7f55-4409-9dca-b01ec0d1c0d9_car_4x3.png?h=7727a8fa56086c005abe79ac106d7874)
MyCatch by Angler's Atlas
Track fishing adventures, join tournaments, and contribute to citizen science
![](https://cdn.myportfolio.com/d3134ca9df4399bb0bdaf53a0c5fad43/97c14889-91fa-4180-b3a7-28cbcc0791de_car_4x3.jpg?h=a29cdfa388189dbce7141a9a8f4ace2c)
Ford Motor Company
Recreating an authentic drag racing experience
![](https://cdn.myportfolio.com/d3134ca9df4399bb0bdaf53a0c5fad43/11c434f2-25fc-42e2-9c1d-5747ff22fa21_car_4x3.jpg?h=25c2f80e75a83511d7aff2cdb3bc68bd)
Stryker
Transforming the conventional healthcare sales approach
![](https://cdn.myportfolio.com/d3134ca9df4399bb0bdaf53a0c5fad43/5420ab8c-c69c-4f9e-8271-c36da212f859_rwc_0x0x2560x1920x2560.png?h=b8f5a64d931a50fe7207f90f87704bb3)
Design Exploration
Staying up-to-date with latest design trends and tools