Hello—I'm Richel, Director of Design at TTT Studios.

I have navigated through the ambiguity and unknown of design for 13+ years, honing the power of curiosity as a designer to build products, shape ideas, and lead teams that drive real business impact—while also guiding other designers to do the same.

LEGO: Ford Mustang Shelby GT500
Recreating an authentic drag racing experience
MyCatch by Angler's Atlas
Track fishing adventures, join tournaments, and contribute to citizen science
Mountain Equipment Company
Utilizing AR to sell physical products digitally
LEGO: Formula E + Porsche
Gamifying electric racing and physical play
Stryker
Transforming the conventional healthcare sales approach
Design Exploration
Staying up-to-date with latest design trends and tools
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