Hello, I'm Richel Tong, and I lead design teams that build amazing products.
I have navigated through the ambiguity and unknown of design for 13+ years, honing the power of curiosity as a designer to build products, shape ideas, and lead teams that drive real business impact—while also empowering other designers to do the same.
LEGO: Formula E + Porsche
Gamifying electric racing and physical play
Westland Insurance
Crafting an intuitive and scalable platform for insurance sales & operations
MyCatch by Angler's Atlas
Track fishing adventures, join tournaments, and contribute to citizen science
LEGO: Ford Mustang Shelby GT500
Recreating an authentic drag racing experience
Mountain Equipment Company
Utilizing AR to sell physical products digitally
Stryker
Transforming the conventional healthcare sales approach